The Dynamics

The Dynamics

Our Branding

Our Logo

Our logo is our most important brand asset. Use of our logo in the right way is crucial in establishing our brand’s identity.

Please do not change the logo colors or alter the position of the icon.

Use Cases


Our Colors

primary colors

Deep Sky Blue

fruit salad 

orange peel

other notable colors

for links

for headings

for body text

Our Font

Myriad Pro

Myriad Pro is a neutral, general-purpose typeface that could fulfill a range of uses and have a form easily expandable by computer-aided design to a large range of weights and widths.

Myriad Pro

Myriad Pro

UI Components

Use of our brand materials

In general

Please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, partnership endorsement, or affiliation. For example, your name and logo should be more prominent than The Dynamics name or logo. And please don’t edit or change The Dynamics logo — we like it how it is!

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. Especially if you an Edtech or company who has worked with The Dynamics or our initiatives.

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship or partnership. We generally don’t allow use of our logos or screenshots on book covers, for example.

Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by The Dynamics.”

Products, websites, names and logos

Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “The Dynamics” or any confusingly similar words. The current domain similar to ours is “” but the website isn’t active and we tried purchasing it to avoid any confusion in the future. Note that the website is in no way affiliated with “The Dynamics.” Our official website domain and alias is and